SIG//01 Documentation

How it works, and how to send it your data

Written against the product rather than around it. Every path, prefix and scope below is one the API actually carries.

Getting started

What Tracepointer does

The one idea the product is built on, and what it can and cannot tell you.

2 min read

How a visit becomes a customer

The stages every figure is built from, and why they only ever narrow.

1 min read

Installing the tag

The one script that records what happens on your own site, and where it has to be served from.

2 min read

Tracking links and QR codes

Where a click is first recorded, including the ones that start off a screen.

1 min read

Consent

How to tell us whether a visitor agreed, and what happens to the ones who did not.

2 min read

API keys and scopes

Two kinds of key, and which one belongs where.

1 min read

Sending events

The ingest endpoints, and the one field that makes attribution work.

1 min read

Leads and bookings

Outcomes that arrive later, and how to update one when it changes.

1 min read

Receiving webhooks

How a booking made in somebody else's system reaches the funnel.

1 min read

Attribution models

How credit is divided when a customer touched more than one ad.

1 min read