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Sending data

Leads and bookings

1 min read

A lead becomes a booking, a booking is attended or is not, and an attended booking becomes a customer. Those changes happen days or weeks after the click, usually in a CRM rather than on the site.

  • POST /leads and PATCH /leads/{uuid}, with leads.write.
  • POST /bookings and PATCH /bookings/{uuid}, with bookings.write.

Update rather than recreate

A booking that is attended is the same booking, patched. Posting a second one counts two, and the funnel then reports more bookings than leads, which is the shape the product treats as a fault.

Late outcomes are the point

There is no window after which an outcome stops attaching. A consultation booked in March and attended in June still credits the click that produced it, and the reports for March restate themselves accordingly.